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Rita Franklin

Pronouns: She, Her, Hers

Rita is an experienced leader, Executive Coach, problem solver, HR Consultant and Organizational Ombudsman. She served the federal government for nearly 40 years at the U.S. Information Agency, Voice of America, the Department of Treasury, and the Department of Energy. As a Presidential Rank Award Winning Senior Executive, Rita is highly sought out to help leaders deal with their “too hard pile” and help them find creative and effective solutions to address organizational conflict.


Over the last twelve years, coaching has become Rita’s passion. She coaches executives and emerging leaders across industries to enhance leadership by improving communication, cultivating relations, reframing challenges, and tapping into authentic presence and vulnerability. She is a trusted advisor and has played a critical role in helping organizations with change and transition management. In addition, Rita has contributed over one hundred hours of pro-bono coaching to young people in her community as well as to the Special Olympics and Easter Seals leadership.


A native Washingtonian, Rita currently lives in Columbia, Maryland. Married to her high school sweetheart for 47 years, with three daughters and eight grandchildren, Rita enjoys creative cooking, baking, walking, hiking and cycling. She volunteers and is active with her church.

Executive Coach & Consultant

What’s my impact?

“I love working with the highly professional Impact team and appreciates the opportunity to use my skills to make a positive difference on individuals and organizations.”

Rita Franklin

Areas of Expertise

Unconscious Bias and Microaggressions Trainings

Degrees and Certifications

  • Graduate Studies Master of Science, Management (Human Resources) University of Maryland University College

  • Bachelor of Science in Business Management/Law and Public Policy University of Maryland University College

  • Georgetown University Leadership Coaching Certificate

  • International Coaching Federation, Certified Professional Coach

  • Mental Health First Aid, Certified State of Maryland

  • SYMBIS (Saving Your Marriage Before it Starts) Facilitator Certification

Lucy Sorrentini

Founder & CEO

Lucy Sorrentini
Priscilla Alvarado

Chief Operating Officer

Priscilla Alvarado
Shana Yearwood PhD

Lead Consultant & Facilitator

Shana Yearwood PhD
Amy Scialdone

Executive Coach & Lead Consultant

Amy Scialdone
Alan Cohen

Executive Coach & Facilitator

Alan Cohen
Ann Caton

Executive Coach & Lead Consultant

Ann Caton
Cara Powers

Executive Coach & Facilitator

Cara Powers
Benjamin Riddle

Facilitator

Benjamin Riddle
Stephanie von Numers PhD

Consultant & Researcher

Stephanie von Numers PhD
Rita Franklin

Executive Coach & Consultant

Rita Franklin
Eric T. Jones

Consultant & Facilitator

Eric T. Jones
Diane Chang

Executive Coach & Facilitator

Diane Chang
Alicia Parmar

Director HR & Operations

Alicia Parmar
Ana Gema Monge

Associate Project Manager

Ana Gema Monge

Our Team

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